Online Website Marketing and Promotion using Search Engine Optimisation techniques (SEO)
By dominating the Search Engines potential customers will be steered to your Web Site instead of your competitor's. Search Engine Optimization is very affordable compared to other marketing methods. When done well, the results can be incredibly good.
What are Search Engines? Search Engines assist businesses to find information on the internet. Potential customers will enter 'keywords' in a Search Engine and perform a search. The Search Engine generates a list with Web Sites related to the subject. The higher your Web Site is on this list, the more chance somebody will visit it.
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"The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing" |
Introduction to our Web Site Optimizaiton Services (SEO) Successful search engine optimization and high rankings on the search engines is not a simple task, which is why so many businesses online today are finding it hard getting visitors to their web sites, resulting in very few customers, low sales, and therefore failing online businesses. You can have the most amazing looking web site with flash, video and sound, but if it's not designed and optimised with search engines in mind, no one will find your web site on the Internet.Choosing the right web promotion company to promote your business on the Internet can be a difficult and a dangerous task indeed. Choosing the wrong company without a proven track record of success can ruin your reputation and business. We have hands on experience with promoting web sites on the search engines and are constantly keeping up to date with the ever changing search engine technology including Google's latest Algorithm Technology.
Product, Industry and Competitor Research
Once we have analysed your website and your requirements, we undertake research into your products, services, industry and competitors.
Keyword Research
The next step is to undertake keyword research to find out what search terms your potential clients will be using on the search engines. Then we determine how competitive these keywords are and start constructing the primary and secondary keywords and key phrases to target your customers.
Web Page Optimisation
To achieve a high ranking on Google and Yahoo and other major search engines your web site will need to be search engine friendly. Your web pages will need to be fully optimised to include strong keyword content, meta tags (for some search engines excluding Google), alt tags, etc. Some search engines cannot index web sites that contain frames and Flash so it's very important in these cases to take measures to ensure these sites can be indexed.
Meta & Alt Tag Creation
Some search engines require meta tags and alt tags. These are simply keywords embedded into your web page code and images on your web site.
Search Engine Submission
Once your web site has been fully optimised, we submit your site to the major search engines, including Australian search engines. Many search engines charge a fee to register in their database, but there are still some FREE search engines on the internet. We submit only to the free search engines, unless you specifically request to be included in a paid listing. Google is one of the most popular search engines on the Internet today and has the option for both paid or a free listings. Many of the smaller search engines feed from Google, so it is very important to be listed on the Google search engine.
Directory Submissions
In addition to submitting your site to the search engines, we will also submit to business website directories. This will assist in getting more traffic to your website as well as act incoming referral links.
Website Ranking Report
Approx. 30-40 days after we have submitted your website to the search engines, we will send you a report with details of your website position on Google for the various keyphrases we use. This report will be sent to you monthly during the term of your Contract.
Website Statistics
We provide a report of your website statistics which includes traffic hits, ie. the number of unique visitors to your website before, during and after we perform our promotion work.
Google Analytics (formerly: Urchin) Software for ongoing Traffic Monitoring
Google Analytics free software program will assist you in monitoring your website traffic. It gives very comprehensive results and can be installed by signing up with the service via Google's website or we can set it up for you. If you are looking for an SEO software solution to help you optimise and promote your website on the search engines, try WebCEO.We currently use it here for doing ranking reports and some keyword research.
Whether you want a new web site, you need changes made to an existing web site or you would just like to talk to someone about what is setting up a web presence, call or email us.